Philanthropy Roadmap
The Road Map Sometimes called “Moves Management” or the “Donor Cultivation Cycle.”
Identification
Build a list of ‘new’ donors
Qualification
Learn more about potential donors to determine the type of donor they might become
Cultivation
Build relationships with potential donors that would lead to (potentially) their first gift
Solicitation
Make your ask and move the person from prospective donor to active donor
Stewardship
Keep donors engaged and invested to move them into recurring donors or higher level donors
From Fundraising to Philanthropy.
Creating Connection Before Contribution Book your Strategy Audit today.